22 Tweets

March 26, 2009

twitter2I remember a conversation I had with a client, circa 1995, about the world wide web and the Internet. “But will anyone make any money from this thing?” he asked. My answer was: “I am making money from this thing right now. Am I not consulting you on building your first Intranet?”.

Of course, the Internet is now a multi-billion dollar business and a paradigm changing technology etc. But this story should remind us that yes, one can benefit in all kinds of ways, even from seemingly nascent and not so obvious aspects of emerging trends.

Let’s go back to the future: I recently joined the already hot Twitter community. I’ll reserve for a forthcoming post, a more thorough analysis of this latest incarnation of Web 2.0/social networking tool and how it could (or not, as the case may be) help my clients, who are large law firms. It is clear however, that Twitter recently hit the exponential growth curve that propelled the likes of FaceBook and YouTube to be the juggernauts they are today. You can like, love, be obsessed, or hate some or all of them. But don’t be indifferent. If you are in the business of providing professional services, be it a consultant or a lawyer, investing time in digital networking is now more compelling (and in some ways, bewildering) than ever. So is Twitter the right platform for you? There are plenty of other blogs by lawyers who discuss this very issue, so I’ll stay out of the fray, for a bit longer. For now, I’ll share a revelatory moment I just had.

While working away on my computer, I noticed a stream of short Twitter messages (that are only sent around to a consenting community) consisting of 22 questions and answers. This turned out to be a real time interview, between Lance Godard, aka @22Tweets on Twitter (@ is preceding all of Tweeter’s alias names) and one of the lawyers in this community, the New York based Fred Abramson (aka @fredabramson). So how is this innovative interview process on Twitter, equal real business you ask? As I was glancing at this rapid fire interview, I learned (within minutes) that Abrams’ target market is entrepreneurs and consultants. Guess what? That’s exactly what I am!

I found the idea to be brilliant. Lance (a marketing consultant to lawyers and law firms) created the equivalent of an interview show called @22Tweets on the Twitter platform. By only asking 22 questions – keeping it short is the name of the game here on Twitter – he also created a memorable brand. By connecting a vendor to a potential client, he demonstrated why some consider Twitter a viable business development tool. I can assure you that the founders of Twitter didn’t dream of this kind of application. But here it is. And there’s more. @22Tweets shows the emergence of Twitter as a great ‘mashup’ tool. It’s email, RSS, FaceBook like, Instant Messaging, and otherwise a communications channel, like a real time podcast, or a radio show of sorts.

For some like Fred Abramson, and Lance Godard, this platform is showing real promise.

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5 Responses to “22 Tweets”

  1. TES Says:

    Great post, Shy!

    Thanks for sharing how this tool is being used for not just information sharing, but to successfully connect quality vendors with their target audiences. Inspiring!


  2. Great article. FYI you mispelled my name.

  3. Lance Godard Says:

    Shy, thanks for this raving review of 22 Tweets. We’ve had some positive feedback so far, but this is the first blog post about the project…. Naturally it’s a real boost to read your encouraging comments, but I was most pleased by your validation of the concept and confirmation that we’re hitting our objective.

    A brief plug: in addition to @fredabramson, I’ve interviewed Niki Black (@nikiblack), Venkat Balasubramani (@vbalasubramani), and Ben Qualley (@lawyerben). I would encourage your readers to follow 22 Tweets at @22Twts to get announcements of upcoming interviews. We’re developing an online archive of interviews that will be available soon, but in the meantime, people can search Twitter using #22Twts to see the Twitterfeed from previous interviews.

    Thanks again for writing about 22 Tweets.


  4. […] networks to connect with their potential customers.  @ShyAlter had a tweet which led me to his blog post about how @22tweets uses Twitter interviews to connect with its audience of entrepreneurs.  […]


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